Develops business opportunities and socio-economic standing of the Malaysian citizen through the profiles of wholesalers and retailers, franchise, direct-selling, hawkers and petty traders as well as downstream sectors of petroleum;

Determines and monitors prices of essential goods;

Controls and monitors the sales and distributions of essential goods, petroleum and petrochemical products and direct-selling trade;

Implements the regulation on metric weights and measures;

Regulates matters pertaining to companies and businesses based on the related acts;

Encourage good corporate governance practices; and

Develops and administers the intellectual property protection system.

Carries out consumer education programmes.

Enhances programmes on consumer awareness and consumer protection.

Encourages and assists consumer movements.