Product Transformation and Effective Distribution Programme objective is to develop potential products to be promoted and marketed via local and foreign hypermarkets involving physical transformation and branding on logo design, slogan and product packaging.

This programme will also assist to increase Stock Keeping Unit percentage of Small and Medium Enterprises products at foreign hypermarkets in the country such as Giant, Tesco, Aeon Big, Aeon Co. and LuLu in accordance with the Guidelines on Foreign Participation in the Distributive Trade Sector in Malaysia (Amendment 2010).