Trade Product Development Programme aims to develop products that have the potential to be promoted and marketed via local and foreign supermarkets locally. The programme also helps to increase the percentage of the Stock Keeping Unit (SKU) of Micro, Small and Medium Enterprise (MSME’s) products in foreign supermarkets in the country in accordance with the Guidelines on Foreign Participation in the Distributive Trade Sector in Malaysia (Amendment 2010). Through this programme, MSME’s products are able to compete with foreign company’s products that have penetrated the local and foreign supermarket markets domestically. In addition, it will also enhance the ability of MSME’s to operate and plan their product production processes to meet greater market demand.
This programme will be implemented on cost-sharing basis between KPDN and entrepreneurs.
